Last updated on October 21st, 2020 at 12:12 am
The Truth About Digital Marketing Myths that will blow your mind
Digital Marketing is a very vast subject. Here I will share some myths, the top 9 Digital Marketing myths that, despite being debunked again and again, never going to vanish – no matter how tough the SEO experts are on them.
Today I will tell you about the Digital Marketing myths that are very common. I am sure you have heard of these myths whenever you ask for digital marketing services or whenever you talk about it.
Here I will elaborate all those myths about Digital Marketing.
MYTH no 1: You can only do Digital Marketing with a lot of money
The first myth of digital marketing is that if you have lots of money, only then you can do digital marketing, but money is not everything. Let’s suppose you have a lot of money and but you don’t know about digital marketing either.
Your product is also not that good, you keep showing ads of your product in different digital platforms.
And from where we start spreading awareness about our product, now the customer will come to our landing page but what will happen if our landing page is also not good? If our branding, reviews, product are not good then digital marketing won’t work.
With digital marketing, you can’t have an audience for the long term. You can sell your product to that customer who buys instantly, but if your product and branding is not good so you won’t be able to earn a recurring amount of income even through digital marketing.
MYTH no 2: If our competitor is not doing digital marketing why should I do?
If my competitor is not doing digital marketing why should I do? But you should understand it is an opportunity for you. You can easily target new types of audience in any digital platform, but you are not doing just because your competitor is not doing it.
This is the biggest stupid things I have heard some people say digital marketing is for small business, some says it’s for big business.
But in real, Digital marketing is for all kind of businesses. It doesn’t matter how big or small your budget is. You can do digital marketing with 1000 rupees or even 1 lakh rupees.
So digital marketing is for both kinds of businesses. (Big or Small). Some people believe that having a website is called digital marketing, but it is not true at all.
A Website only means you have created your digital identity, that’s it. Now you can attract more consumers on your website. With the website, you will have your own digital shop with a physical identity.
Now the customer will first come to your digital shop, then they will come to your physical shop. But you have to do marketing for this.
You can also do SEO which is a free way to market yourself digitally, with good on-page SEO; you can easily rank your website on some competitor keyword without working hard.
MYTH no 3: SEO is dead
This myth says SEO is dead. But SEO will always be evergreen. People will keep searching queries on Google and websites will show on behalf of SEO. It might be a blog or a video but SEO will always be there.
This is a one of the biggest digital marketing myths.
So you have to focus on both video and blog SEO and let me tell you one thing Traffic that comes from SEO is always quality traffic because those people are trying to know something.
For example they searched “Best digital marketing institute” so a website is shown there on Google, he visits there and my landing page and everything was good on my website.
If he likes then he will convert, because that person came through a good channel otherwise on other platforms we have to spend lot of money on ads.
So SEO will always be evergreen. It will never be dead.
MYTH no 4: A beautiful website will be heavy
If you want to make a beautiful website, then it will become too heavy. But it’s a myth about digital marketing. It all depends on the optimization.
If a website has things like animation etc., details and all and still the loading time is also good even after checking in Google and that website is made on Word-Press.
Some people say coding website is better than Word-Press website, but there is no big difference at all. In Word-Press, you can do everything even coding also. In Word-Press, you can start making a website with less money, while in coding; you need a huge budget from day one.
Suppose you are doing a startup, so will you spend 2 lakh rupees in starting just for the website? I don’t think you will. So that’s why Word-Press is good. The interface of Word-Press is also very easy and user friendly.
For example; in an e-commerce website (Word-Press) you can easily upload products by yourself .The problem occurs when your website getting daily 1-2lakh traffic and due to which server cost increases.
MYTH no 5: Word-Press is not secure like a Coding Website
Some people say Word-Press website is not secure like coding website. In order to secure coding website, you need a lot of money and with that money, you can also secure Word-Press site.
Clients always say that just start with one; either do SEO or run ads on social media or Google. We will just start with one platform and this is a blunder.
Now let’s assume a person search for something and visit my website through search result. The person got some idea about us and there will be only few people who convert in a single try. Now if a person leaves the website then what we will do?
If he submitted the form then it is ok but if he didn’t then what? Even if he submitted the form, then still we will have to approach him through a second platform.
So we will do re-marketing. Re-marketing means showing that person our ads on every platform where he goes like YouTube, Facebook, Google and all.
So in order to re-marketing, you have to follow a multi-channel approach and later doing re-marketing through different platforms then the conversion rate eventually increases.
You can do free Digital Marketing Course from Google itself. For details visit here
MYTH no 6: KPI (Key performing Index)
This myth is about KPI (Key performing Index). People say I have certain amount of likes and followers on my page and this much of subscribers on my channel But can I monetize these people?
Can I pay my employee salary through this or can I grow my business? No, if all these things are turning into revenue then only it is KPI.
If your subscribers are 50 crores, but still sales don’t come in then it doesn’t matter. Let’s take an example – there is a very big influencer who tried to sell a T-shirt on Instagram and even after millions of followers he was only able to sell only 15-20 t-shirts.
So it’s not necessary that if you have millions of followers, then they will buy anything from you. This is the wrong KPI.
MYTH no 7: Social Media negative comments are bad
This myth says that on Social media platforms, negative comments are bad. If someone put negative comments about us on Facebook or YouTube, Instagram then it’s a bad thing.
This is a also one of the biggest digital marketing myths.
But you have to understand you can’t satisfy each and every person like a businessman, because for example – I am writing a single post rather than writing a post for each person individually.
Those people who will understand will like the post and those who won’t will dislike the post and write a negative comment. It means people who are writing bad comments they are not satisfied.
If you want to satisfy each and every person then you should open an ice cream stall. But the important point is how you handle those negative comments.
If that negative comment is genuine then you should improve yourself accordingly and if the comment is not genuine then just ignore it and move ahead.
MYTH no 8: Digital Marketing is not Fun at all
This myth is about not having fun. We run ads and make posters for clients and then they say there is no fun. We need to understand that we are not here for entertaining people.
Our motive is to sell the product, if our product is making good sales then the ad is good otherwise it’s not good, that’s it.
MYTH no 9: Re-Marketing
This myth is about Re-marketing which I told you before also. Whenever you add something on the cart then they keep showing you that product and it looks creepy to the consumers.
So tell me don’t you feel creepy after showing the ad again and again? But in the end, you convert and buy that product.
But the fact is that ad won’t show again after you clear the cookies. If you see digital marketing institute ad again and again then you will start considering them good marketers. Isn’t it?
So guys, these are the top 9 myths about Digital Marketing. Hope you like this post and if have any suggestion, please tell me in the comments section.
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