TRP full form & how it is calculated
TRP full form is Television Rating Point. It is a tool which demonstrates the prominence of a TV program. It is utilized to decide which TV program is seen most.
We all know that India has more than 200 TV Channels and if there are many people in the house, everyone likes to watch their favorite channels according to their own.
Somebody watches Cricket, somebody watches The Kapil Sharma Show and somebody likes to watch serials like Naagin etc. In such a situation, TRP was created to find out the popularity of TV Channel.
If you want to know Aaj-Tak TRP or any other news channel TRP, then with the help of TRP Calculator you can know it very easily.
Often people say that the The Kapil Sharma Show TRP is very high and the other serial has a less TRP. But very few people actually know what is TRP means and what is it used for.
If you guys don’t know about TRP, then you are at the right place.
Because today you will get complete information about it and you will know what is TRP means and how it is calculated.
TRP gives a record of the decision of the individuals and shows the popularity of the specific program.
A program with higher TRP demonstrates that it is seen by countless audience.
This information is exceptionally helpful for the advertisers, since they place their commercials during the programs with higher TRPs.
TRP Full Form
TRP full form is Television Rating Point. Through TRP we will find which TV channel is being watched the most or which serial is being seen the most. TRP is calculated by how popular a Television Show is and how many times in a day people are watching it.
If anyone wants to know which TV channel is most popular, then the help of TRP is taken for it and any person can easily find out.
If you look at the trps of hindi serials with top TRP ratings of last 20 weeks, then serial Ramayan that was aired on Doordarshan Channel during lockdown had the highest TRP rating.
At present among the hindi TV serials TRP, Kundali Bhagya is enjoying the 1st position.
TRP’s are different for all channels like Hindi News Channels TRP are different from the Hindi TV serials TRP.
So, now you are clear that what is TRP full form.
How TRP is calculated in India?
Presently, INTAM (Indian Television Audience Measurement) is the only agency which is working to calculate the TRP of any area.
Now I will tell you how TRP is calculated in India:
In India there are 2 methods to calculate TRP in India—-
1) Frequency Monitoring Method:
To measure TRP in this strategy, a gadget is connected to the TV sets of barely any thousand watchers homes to pass judgment.
This gadget is considered People’s meter and records the time and the program that the audience watches on a specific day.
After that a data is taken for 30-day time frame to know viewership status. People’s meter is an expensive gadget which is imported from abroad.
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2) Picture Matching Method:
In this method, the people’s meter records a little part of the image that is being viewed on the TV.
This information is gathered from a lot of homes as pictures and later on it is broke down to determine the TRPs.
If you are a Blogger or a YouTube Creator then all of you must have seen in Analytics that how many views have come on your video or post, where it has been seen?
How many views, how much ads impressions, how many males and how many females have seen your video, what is the age group, Geo -What is location, video has been viewed from which device?
You get information about all this. Similarly, People’s Meter also works and extracts complete information about any TV Channel and its Serials.
Click here to check Channel’s Popularity & TRP: BarcIndia
Source: Techincal Sagar
What happens when TRP increases or decreases?
The decrease or increase in TRP of any program straightforwardly influences the income of that TV channel in which the program is coming.
Do you realize that any TV channel like SAB TV, Sony, Star Plus, Zee and so on acquire income through ads?
Suppose the TRP of a program or channel is low which implies that people are watching it less, in this way, sponsors will give less ads and save money.
Suppose that the TRP is high of that program, at that point more ads, more advertisers and more icome.
In this way, we can say that TRP depends on the channel as well as the program also.
For instance, if Kundali Bhagya TRP is higher than some other program then sponsor might want to give commercials in that program and furthermore pay more.
Another example: If you want to advertise a product on TV, you have to spend money.
So if you decide to show your ads on any high TRP serial or show like Naagin or The Kapil Sharma Show, then you have to pay more money in comaprison of other low TRP serials.
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Highest TRP rated TV shows in India this week
|1)||Kundali Bhagya||2.9||Zee TV|
|5)||The Kapil Sharma Show||2.3||Sony TV|
Table Data: August 4th Week (2020)
Advantages of TRP
Some advantages of TRP are:
- TRP of a channel helps organizations with focusing on the audience dependent on the prominence and evaluates their ROI.
- It empowers telecom organizations to charge higher qualities from advertisers when there are shows with higher ratings.
Disadvantages of TRP
Some disadvantages of TRP are:
- Estimating of TRP incorporates estimating viewership of selected families. In spite of the fact that the families are chosen deliberately yet at the same time it doesn’t consider a large number of families into thought and thus it doesn’t end up being a full proof proportion of viewership.
- Higher TRP rating doesn’t really suggest the high caliber of TV shows. Content suppliers, so as to gain high TRP appraisals, change the content just to make it all the more engaging.
- Higher TRP of a channel or a specific program may end up being totally unimportant for higher caliber regarding innovation and significance of the content.
What is TRP Rate or TRP Rating?
The TRP rate is one on which TRP of a TV channel is determined. TRP of any channel or program relies on the program that is shown.
It very well may be understood that when a film star shows up in a program for the promotion of his film, the TRP of that program increments consequently in light of the fact that individuals like to see that film star more.
So now you may have understood that TRP Full Form is Television Rating Point, which helps in following the popularity and watchers of any program or TV channel and what is trp means, the actual meaning.
Recently the Ramayana was re-aired on the Doordarshan TV channel whose TRP has broken all previous records.
Let us tell you that the telecast of Ramayana has started again due to lockdown have been declared in the country.
People are bored. So the Ramayana has been started again to entertain the people on high public demand.
Even from the year 2015 till now, it has become the best serial in the entertainment category. This information has been given by Prasar-Bharati CEO Shashi Shekhar himself through a tweet.
Read his tweet here:
Hope you guys have understood what is TRP and TRP Full Form? What is TRP Means. Popularity of a Channel TV Show or Serial is checked from the Television rating point (TRP) itself.
If you have any question or suggestion about TRP, then do comment below and if you like this post, then do share it in your social media.
Frequently Asked Questions about TRP
How is TRP calculated?
To calculate TRP a gadget called “PEOPLE’S METER” is connected to the TV sets of some thousand viewers homes to pass the judgment.It records the time and the show, people watches in a day. Then a 30 day average is taken to know the viewership status.
Which is the highest TRP show in India?
At present Kundali Bhagya of Zee TV has the highest 2.9 rating. Then comes Anupamaa with 2.6, naagin with 2.5, TMKOC with 2.4 & The Kapil Sharma Show with a TRP of 2.3.
What is TRP means ?
TRP ( Television Rating Point ) is a tool which demonstrates the prominence of a TV program. It is utilized to decide which TV program is seen most by the viewers.
How channels earn money from TRP?
TRP is a method to evaluate programmes based on the views. These views are generally on per second, The show withthe higher TRP gets more views and thus attract more advertisers. In this way channels earn profit through TRP.